Tuesday, February 23, 2010

Don't Tell It Demonstrate It

Durex, the trademarked name for a range of condoms made by company SSL International has come up with a new campaign made entirely of typefaces by German illustrator/designer Andrej Krahne.

The task: Communicate the joy with Durex.
The idea: Don't tell it demonstrate it.
The execution: Type shows like X-ray the inner feelings during the act with Durex

this one is really cool. i thought it was clever and full of wit!

..have a safe sex ya'll!